Alloy
Product identity and positioning for a B2B credit-line platform.
- Role
- Product & brand lead
- Year
- 2024
- Stack
- Next.js, FastAPI, PostgreSQL, Stripe
A B2B credit-line platform where I owned the product identity end to end — the brand system, the landing page and the launch video script.
The positioning was built around reducing customer acquisition cost rather than listing features.
What went into it
- Brand identity system
- Launch video script and storyboard
- CAC-first positioning